Free Help with Your FTC Disclosure Statement

This morning I read a blog article about the new Federal Trade Commission (FTC) guidelines that went into effect on December 1, 2009.

As you know, these guidelines are a revised set of rules that apply to online marketers and they govern what marketers can and cannot say when they’re marketing, endorsing a product or even writing a blog post.

Although the article was short it did provide some information and a valuable link to a free tool that can help you write a disclosure statement for your blog.

I recommend you read the article and try the tool. I did and found:

1. It only took a couple of minutes to answer the few multiple questions.
2. The only  personal information you must provide is the name you want included in the statement it generates.

Here’s a copy of the FTC disclosure statement it generated for me:

“This policy is valid from 23 December 2009

This blog is a personal blog written and edited by me. For questions about this blog, please contact  Susan Carroll.

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

This blog does contain content which might present a conflict of interest. This content may not always be identified.”

Not being a lawyer I have no advice about the quality of the disclosure statement provided. However, I do advise you to always obey the law and comply.

You can read the article and get the link to the FTC disclosure statement tool here.

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Tags: ftc 2009, ftc bloggers, ftc disclosure statement, ftc guides, ftc internet, new ftc requirements

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