Updated FTC Guidelines For Marketing On Social Media Sites
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There have been a lot of questions about the FTC Endorsement Guidelines that went into effect last December. Questions like:
- “Is there special language I have to use to make the disclosure?”
- “Do I have to hire a lawyer to help me write a disclosure?”
- “Would a button that says DISCLOSURE, LEGAL, or something like that be sufficient disclosure?”
- “What about a platform like Twitter” or Facebook? “How can I make a disclosure when my message is limited to 140 characters?”
Well the good news is the FTC has been answering a lot of these question on their website.
There is an official FTC page you can read to get answers to some very specific blogger and social media questions you may have.
June, 2010 Revised FTC Guidelines
To Your Success,
Susan
P.S. Here’s my usual email disclosure I include in almost all my emails – even when I’m not promoting something as an affiliate:
*MATERIAL CONNECTION DISCLOSURE*:
You should assume that the sender of this e-mail has an
affiliate relationship and/or another material
connection to the providers of goods and services
mentioned in this message and may be compensated when you
purchase from a provider. You should always perform due
diligence before buying goods or services from anyone
via the Internet or offline.
In Plain English: I will get a commission if you click
on a link in this email and you buy the product listed.
And I have an affiliate disclosure statement on my blogs too. Do you?
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Tags: facebook ad, FTC blogger, FTC endorsement guidelines, FTC Facebook, FTC guidelines, FTC Twitter, social media marketing, twitter adPosted in
