Update:

After reading the comment left by Naveen I must retract my endorsement of Affiliate Architect Lite.

As I stated in the original post,

“I started using Article Architect in 2007 and was so impressed with how much time it saved me doing my keyword research and article writing I posted my first blog review about it in May of that year. Since that time I’ve continued to both use and recommend it.

I continued to use and recommend Article Architect for almost 2 years because:

1. It made writing for my blogs easier to write.
2. It made my blog articles easier for the search engines to find.
3. And as an added bonus, I received several updates that made the tool more powerful.

Then in November of 2008 I wrote my last review of Article Architect. It wasn’t my last review because I’d become disappointed in the tool or in how Jay Jennings treated his customers. Both Article Architect and Jay are fantastic! The tool worked perfectly when I bought it and Jay gave all his customers free upgrades every time he made improvements.

No, the reason it was my last review was because of the price that went into affect on November 4, 2008. While Article Architect was more than worth the new $97 price tag Jay put on it, I felt that he had priced it out of reach for many.”

When Jay Hennings brought out Article Architect Lite I tested it. However, what I didn’t realize was that since I had the full blown version on my machine (on a different drive) it impacted the test results.

Since I now know that Article Architect Lite does not perform as many tasks as I thought it did, I am retracting my recommendation of this product. If you purchased a copy from me and did not find the product useful please send me a copy of your paypal receipt and I will give you a refund.

And while I can no longer recommend Article Architect Lite, I do still recommend and use Article Architect. It’s a little pricey but it does make researching and writing your articles a lot easier.

To Your Success,
Susan

Knowing how to write newsletter articles is an extremely important skill for an online marketer because newsletters and newsletter articles are 2 excellent forms of free advertising. In addition, the skill of knowing how to write newsletter articles is extremely useful when writing articles for your blog or content for your website.

Unfortunately providing quality information in a online newsletter or ezine can be a daunting task if you’re not a writer. To help you out here’s a checklist on how to write newsletter articles and a recommendation for making it a lot easier.

• To choose a topic know what matters to your audience. Ask yourself what do your readers want to know about. What are their concerns? What’s on their minds? Can you provide information or a service that will benefit them?

• Know the purpose of your article. Is it to provide information, entertain or persuade them to perform an action.

• Give your article a title that captures your reader’s attention.

• Engages the reader by arousing interest or curiosity in the opening paragraph.

• Write in a natural, conversational style as if you were speaking to 1 person.

• Use commonly known words and write short paragraphs with white space between them.

• Be specific and provide detailed information especially when using examples or statistical data.

• Write a conclusion where you summarize the most important points and make your call to action.

• Check for accuracy. Make sure your information is correct and so is your grammar and spelling.And 1 last and extremely important item…

And 1 last and extremely important item…

• Include some good keywords and keyword phrases in the article.

Now knowing how to write newsletter articles is 1 thing and actually writing them is another. That’s why I use a software tool to help me.

But before I tell you what tool I use let me tell you you how I use it.

• After I’ve chosen a topic of interest to my readers I use my tool to do some keyword research. I then select the  keyword or keyword phrase I want to target and let the tool generate some title suggestions.

• Using the same keyword or keyword phrase I used for the title I then do some information research and store any information I may want to include in my article with the same tool.

• I then write the article and let the tool measure my keyword usage. (I tend to not use my keywords often enough but I’m working on it.)

• When I think the article is finished I let the tool check it for spelling errors.

• I then either put the article on my blog or use the tool to submit it to article directories. (I haven’t tried the rewrite feature yet to do both.)

Knowing how to write newsletter articles is a great asset to your business because it helps you establish your credibility and can be used to promote products and services. And while it may seem like an impossible skill to learn it doesn’t have to be. You can learn to do it on your own or you can make the whole process faster and easier by using the same tool I use.

To Your Success,
Susan