Back in the days before blogs and other social media sites I posted articles in article directories. And while I didn’t consider article marketing a part of my search engine optimization strategy because even then there was a lot of controversy about the usefulness of duplicate content and duplicate anchor text, I did consider it [...]
Today I received an email that proves size does make a difference. Unfortunately in this case, big was bad. Yes, the message needs a lot of work too however I didn’t read the message before I clicked the delete button. The billboard sized print and bright colors caused the immediate reaction of running. Or, in [...]
Before there was television and the web, there were court jesters who provided entertainment to the monarchs and their guests. In their colorful dress they would sing, dance and perform other tasks to provide entertainment to their audience. And while they dressed and acted like idiots, many were quite intelligent and some of them even [...]
If you’re an affiliate marketer you’ve undoubtedly heard that you must hide your affiliate link to: 1. Stop people from stealing your affiliate commissions and 2. Get more people to click on your affiliate link And while this is good advice there’s 1 fact most people don’t know. Some link shorteners have been blacklisted. Using [...]
As an online marketer I subscribe to many lists from some very well known marketers and some from the not-so-well-known. And today I’d like to tell you about 2 common mistakes made by the not-so-well-known that can greatly reduce the number of click throughs. Mistake Number 1: About a year ago I started receiving email [...]
Tags: click through rate, clickthrough rate, ignore email, subscribers don't take desired actionUnless you seldom go online you’ve heard of Google since it’s one of the 3 most popular and may well be the most popular search engine used today. In fact it is so popular, Google is no longer just the name of the search engine. During the last few years it has become a verb [...]
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